TITLE

Attitudes to globalisation

AUTHOR(S)
Hayward, Martin; Kasriel, Tamar
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the attitude of consumers toward globalization. Effect of the U.S. invasion of Iraq on the corporate sensitivity of U.S. brands; Inclination of youth aged between 16 and 24 to trust brands; Account of the preference of consumers in countries of the former Communist bloc for local goods.
ACCESSION #
12283989

 

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