Russia's new national pride

Leone, Piero; Gorshkov, Alex
February 2004
Brand Strategy;Feb2004, Issue 179, p54
Trade Publication
Discusses the changing consumer market in Russia. Attitude of Russian consumers towards imported goods after the collapse of the Soviet regime in 1991; Increase of consumer confidence in domestic products due to the economic crisis of 1998; Impact of the association of brands with masculinity on the consumer market.


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