TITLE

Russia's new national pride

AUTHOR(S)
Leone, Piero; Gorshkov, Alex
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the changing consumer market in Russia. Attitude of Russian consumers towards imported goods after the collapse of the Soviet regime in 1991; Increase of consumer confidence in domestic products due to the economic crisis of 1998; Impact of the association of brands with masculinity on the consumer market.
ACCESSION #
12283980

 

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