Mapping a brand new world

Anholt, Simon
February 2004
Brand Strategy;Feb2004, Issue 179, p50
Trade Publication
Examines the phenomenon of emerging markets producing brands with global ambitions. Implications of the birth of the Red Stripe Beer, Jamaica's principal export, on the country; Obstacles faced by exporters from developing countries; Accounts of the business ventures of Deepak Kanegaonkar of India.


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