TITLE

Mapping a brand new world

AUTHOR(S)
Anholt, Simon
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the phenomenon of emerging markets producing brands with global ambitions. Implications of the birth of the Red Stripe Beer, Jamaica's principal export, on the country; Obstacles faced by exporters from developing countries; Accounts of the business ventures of Deepak Kanegaonkar of India.
ACCESSION #
12283973

 

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