TITLE

GLOBAL MARKETING EXPENDITURE

PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on global marketing expenditure of several companies in Great Britain. Results of the study conducted by the London Business School (LBS) in London concerning the growth of total marketing expenditure; Remarks from Patrick Barwise, professor of management and marketing at LBS, with regard to the topic; Decline of marketing spending allocated to media advertising.
ACCESSION #
12283945

 

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