TITLE

Value iconic space

AUTHOR(S)
Ward, Jonathan; Jin Ah Park, Jonathan
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of buildings in brand transformation. Increase in the share price of Reebok Inc. after it moved into a new building in March 2000; Details of the facilities included in the new Reebok building; Decision by Norwegian telecom operator Telenor AS to develop an integrated headquarters as it underwent privatization.
ACCESSION #
12283909

 

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