Value iconic space

Ward, Jonathan; Jin Ah Park, Jonathan
February 2004
Brand Strategy;Feb2004, Issue 179, p34
Trade Publication
Focuses on the role of buildings in brand transformation. Increase in the share price of Reebok Inc. after it moved into a new building in March 2000; Details of the facilities included in the new Reebok building; Decision by Norwegian telecom operator Telenor AS to develop an integrated headquarters as it underwent privatization.


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