Ambush marketing

Coulson, Neil
February 2004
Brand Strategy;Feb2004, Issue 179, p32
Trade Publication
Discusses the issue of brands running sporting events where they have no official sponsor capacity. Account of the ruling of the British Columbia Supreme Court on a dispute between the National Hockey League and Pepsi Co. over a competition run by Pepsi involving the Stanley Cup; Search by the New Zealand Olympic and Commonwealth Games Association for an injunction to prevent Telecom New Zealand Ltd. from running an advertisement; Main concern for an ambush marketer in Great Britain.


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