TITLE

Baby boomers

AUTHOR(S)
Haynes, Laura
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the leadership qualities of the baby boom generation. Account of the difference made by the generation in the nineteen sixties and seventies; Influence of the generation on politics, finance, and business; Themes which resonate through the group's lifestyle and purchase decisions.
ACCESSION #
12283899

 

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