Homer's brand odyssey

Doonar, Joanna
February 2004
Brand Strategy;Feb2004, Issue 179, p20
Trade Publication
Investigates the broadcast and licensing phenomenon of "The Simpsons," an animated sitcom based around a yellow, odd-looking family living in a suburban community in America. Factors that contributed to the transformation of The Simpsons from a television show into a global brand; History of the television show; Brand strategies adopted by Twentieth Century Fox for The Simpsons.


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