TITLE

The Datsun days are no more

AUTHOR(S)
Cuddeford, Morag
PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Datsun brand for the iconic Japanese car brand to herald the era of the family car. Details on the inception of the car's name; Developments on the production of the Den, Aoyama and Takeuchi (DAT) cars; Implications of the company's merger with another car manufacturer Nihon Sangyo for the Datsun name.
ACCESSION #
12283831

 

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