The Datsun days are no more

Cuddeford, Morag
February 2004
Brand Strategy;Feb2004, Issue 179, p8
Trade Publication
Features the Datsun brand for the iconic Japanese car brand to herald the era of the family car. Details on the inception of the car's name; Developments on the production of the Den, Aoyama and Takeuchi (DAT) cars; Implications of the company's merger with another car manufacturer Nihon Sangyo for the Datsun name.


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