TITLE

Numbers

PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments related to marketing trends with reference to surveys as of February 2004. Forecasts implying a stronger Great Britain economy in 2004; Commitment of companies in Great Britain to increase market spending and sales growth in the coming year based on the latest Marketing Trends Survey by the Chartered Institute of Marketing; Results of the Q4 2003 Bellwether Report showing that the outlook for advertising expenditure is its most optimistic since the survey began in 2000.
ACCESSION #
12283817

 

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