February 2004
Brand Strategy;Feb2004, Issue 179, p6
Trade Publication
Reports on developments related to marketing as of February 2004. Denial of the patent case of Gillette Co. against Schick-Wilkinson Sword giving the latter the right to continue selling the former's four-bladed Quattro razor in the U.S.; Agreement of Procter & Gamble Co., PepsiCo Inc. and Phillip Morris Cos. Inc. to a 30-second advertisement slot during American football finale, Super Bowl; Entry of Barclaycard to the Irish market through the launch of an exclusive Manchester United Barclaycard.


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