TITLE

Marketing

PUB. DATE
February 2004
SOURCE
Brand Strategy;Feb2004, Issue 179, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments related to marketing as of February 2004. Denial of the patent case of Gillette Co. against Schick-Wilkinson Sword giving the latter the right to continue selling the former's four-bladed Quattro razor in the U.S.; Agreement of Procter & Gamble Co., PepsiCo Inc. and Phillip Morris Cos. Inc. to a 30-second advertisement slot during American football finale, Super Bowl; Entry of Barclaycard to the Irish market through the launch of an exclusive Manchester United Barclaycard.
ACCESSION #
12283812

 

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