Launches and rebrands

February 2004
Brand Strategy;Feb2004, Issue 179, p6
Trade Publication
Reports on global developments related to product launches and product branding as of February 2004. Launch of Pringles Dippers and Pringles Dips in Great Britain and Ireland by Procter & Gamble Co.; Launch of Jetix as a new global action adventure kids programming business uniting Fox Kids channels worldwide in a single brand name; International release of Johnson's Adult, a skin care and bathing range by Johnson & Johnson Co. in an attempt to transform itself into a global adult brand.


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