Vodafone launches comedy show gaming zone

February 2004
Precision Marketing;2/13/2004, Vol. 16 Issue 16, p3
Vodafone PLC is expanding its picture messaging, polyphonic ringtones and colour games offering by rolling out a new comedy zone. The service, available on Vodafone Live, will combine existing comedy themes and new material to create a more user-friendly feel. The zone is to include games and screen-savers from various smash-hit British comedy shows such as Bottom and Mority Python. Mobile gaining specialist company Cascata is charged with developing the gaming content and screensavers for the section to launch in April 2004.


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