TITLE

Thomson Learning Tries To Mute Outcry Over College Textbook Prices with New Pricing Initiatives

PUB. DATE
February 2004
SOURCE
Educational Marketer;2/16/2004, Vol. 35 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Thomson Learning's launch of a national marketing initiative to promote its offerings of lower-priced textbooks.
ACCESSION #
12271876

 

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