Store ads still treated as promotion

Neff, Jack
February 2004
Advertising Age;2/9/2004, Vol. 75 Issue 6, p44
Trade Publication
Reports on the growth of in-store advertising investment in retail outlets in the U.S. as of February 9, 2004. Effectiveness of advertisements on Wal-Mart TV; Competition between Floorgraphics and NewsAmerica; Source of funds for in-store advertisements; Tips on making in-store advertising.


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