TITLE

Searching In a Smarter Way

AUTHOR(S)
Maddux, Scott
PUB. DATE
April 2017
SOURCE
Multichannel News;4/17/2017, Vol. 38 Issue 12, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of artificial intelligence (AI) and machine learning in the mass media. It focuses on the search-and-discovery tools to evolve from static, one-size-fits-all systems. It mentions that the AI and machine learning are improving the search algorithms and metadata. It states that television search engines can track and categorize viewing patterns.
ACCESSION #
122521217

 

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