Generation Gap

Lee, Shelley A.
February 2004
Journal of Financial Planning;Feb2004, Vol. 17 Issue 2, p12
Academic Journal
This section discusses issues concerning the behavior of generation X employees as of 2004. According to one legend, the term generation X came from a novel in which the author, claiming his generation was sick and tired of marketing labels, suggested just generation X. According to Rebecca Ryan, generation Xers are the people on whose small collective shoulders our future rests. By 2006, two employees will leave the workforce for every one entering it. There will be a national shortage of 10 million workers by 2008. Demand for skilled talent will grow each year from now until 2020. While communities and would-be employers have to figure out how to attract them to jobs, the financial planning sector would have to figure out how to market to, serve and communicate with them.


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