TITLE

They're getting younger all the time

AUTHOR(S)
Spencer, Reid
PUB. DATE
February 2004
SOURCE
Sporting News;2/16/2004, Vol. 228 Issue 7, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article author is of the view that money, in the form of sponsor dollars and TV revenue, is driving the influx of articulate, fresh-faced young people into National Association for Stock Car Auto Racing's (NASCAR) foremost division. These young people, in turn, are getting high-quality rides, driving product sales for their sponsors and driving the old guard into retirement. The 21st century version of apprenticeship is a bit different from one two decades ago: display talent, prove your marketability, and secure promotion to NASCAR's highest level. Stock car racing experience is no longer a prerequisite for advancement.
ACCESSION #
12228648

 

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