C4 takes risk with soft-skills portal

February 2004
IT Training;Feb2004, p7
Trade Publication
Channel 4 has set up an e-learning portal, initially to run soft-skills courses for its employees. It admits that not offering IT training modules from the outset could hinder take-up. Evan Perkins, interactive learning adviser at Channel 4, says it could be by not kicking off with IT training modules, as they are an effective way of selling the concept of e-learning to both management and staff. The portfolio covers a range of personal skills, such as customer care and interviewing technique. In 2004, Channel 4 is putting a more rigorous staff assessment procedure in place, which Perkins believes will further encourage e-learning.


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