Jeffrey Archer trails Branson as ideal trainer

February 2004
IT Training;Feb2004, p5
Trade Publication
Virgin group boss Richard Branson is the celebrity most people would like to be taught by, according to a poll conducted by training company Parity. Branson won 67 per cent of the vote, ahead of News Corporation head Rupert Murdoch, and business guru John Harvey-Jones. Great Britain Prime Minister Tony Blair only managed to attract 19 per cent of the 226 votes, although that did put him in fifth place. "Success seems to stick in people's minds, and an entrepreneurial spirit counts for a lot," said Barbara Greenway, managing director of Parity's Training Division.


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