Variety set to launch in China

February 2004
Daily Variety;2/9/2004, Vol. 282 Issue 30, p9
Trade Publication
Reports that Reed Business Information Ltd. has formed a joint venture with leading global business and technology publisher International Data Group Inc. that will bring the 100-year-old periodical "Variety" franchise into mainland China in 2004. Size and potential profitability of the Chinese market; Demand for the periodical's entertainment industry content.


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