TITLE

Variety set to launch in China

PUB. DATE
February 2004
SOURCE
Daily Variety;2/9/2004, Vol. 282 Issue 30, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Reed Business Information Ltd. has formed a joint venture with leading global business and technology publisher International Data Group Inc. that will bring the 100-year-old periodical "Variety" franchise into mainland China in 2004. Size and potential profitability of the Chinese market; Demand for the periodical's entertainment industry content.
ACCESSION #
12221946

 

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