TITLE

COMMERCIAL FREE?

AUTHOR(S)
Amdur, Meredith; McClintock, Pamela
PUB. DATE
February 2004
SOURCE
Daily Variety;2/5/2004, Vol. 282 Issue 28, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a research project to determine whether television viewers are using digital video recorders to avoid commercials. Deal announced by Nielsen Media Research and TiVo; Implication of such avoidance on the price of television advertising; Competitive pressures facing Tivo.
ACCESSION #
12221478

 

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