Amdur, Meredith; McClintock, Pamela
February 2004
Daily Variety;2/5/2004, Vol. 282 Issue 28, p8
Trade Publication
Reports on a research project to determine whether television viewers are using digital video recorders to avoid commercials. Deal announced by Nielsen Media Research and TiVo; Implication of such avoidance on the price of television advertising; Competitive pressures facing Tivo.


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