Super Bowl boosts CBS' chance to lead in 18-49

Kissell, Rick
February 2004
Daily Variety;2/4/2004, Vol. 282 Issue 27, p6
Trade Publication
Reports that the Super Bowl has jumpstarted the second half of the season for CBS' viewership ratings in the young adult categories. Ratings points of CBS compared with other networks; Television scheduling changes made by the networks to increase ratings.


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