TITLE

Rebranding delivers more

PUB. DATE
January 2004
SOURCE
Cabinet Maker;1/30/2004, Issue 5373, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the rebranding of Sixten Home's interior decoration accessories in England. Marketing strategy; Application of rebranding to the company's tapestry cushions, wall hangings and doorsteps; Product design.
ACCESSION #
12206085

 

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