TITLE

MaMaMedia and General Mills team up in a cross-marketing alliance

PUB. DATE
October 1998
SOURCE
Electronic Education Report;10/14/98, Vol. 5 Issue 19, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that MaMaMedia and General Mills have teamed up in a cross-marketing effort through which MaMaMedia's Web site will be featured on General Mill product packaging. Target market; Web site address; Types of General Mill products where the Web site will be advertised.
ACCESSION #
1220301

 

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