Comcast cobble ad aid under single Spotlight

Dempsey, John
February 2004
Daily Variety;2/3/2004, Vol. 282 Issue 26, p7
Trade Publication
Reports on the advertiser-sales blueprint drawn up by Comcast Corp. in the U.S. Potential of the strategy to double its advertising revenues; Goal of the operator to make it easy for an advertiser to buy time on cable; Statement issued by Comcast Cable president Steve Burke.


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