No More Junk Toys

Rubin, Judith L.; Zuniga, Su
November 2003
Mothering;Nov/Dec2003, Issue 121, p46
Discusses how marketers of toys intentionally blur the distinctions between products, entertainment, school curricula and advertisements, and capitalize on young children's limited ability to differentiate between them. INSETS: Writing a Gift Letter;The Best Presents Ever;Classic Toys.


Related Articles

  • Game Alot takes a turn in the specialty market. Bond, Marian // Playthings;May94, Vol. 92 Issue 5, p47 

    Features Game Alot, a toy and game store in Santa Cruz, California. Frank and Stephanie Kaehler as owners; Inventory management; History of the store; Product mix; Business philosophy; Computerization of inventory.

  • Building sets break apart. Annicelli, Cliff // Playthings;Jul95, Vol. 93 Issue 7, p24 

    Discusses the popularity of construction toys in the United States. Focus on marketing problems and strategies; Sales figures in 1994; Forecasted reduction in the number of manufacturers; Role of television advertising in eliminating competition; Production of building sets for preschool...

  • Chicago. Rakstis, Ted // Playthings;Nov95, Vol. 93 Issue 11, p19 

    Predicts that barring a few exceptions, the sales in the toy business in Chicago is going to be dull during the Christmas season in the year 1995.

  • Display is king at BeBeep. Bond, Marian // Playthings;Aug96, Vol. 94 Issue 8, p46 

    Features the Be Beep toy shop in Columbia, South Carolina, founded by Ava Allen in 1986. Creative display concepts employed by store manager Laura Studley; Marketing strategies for cross-over products and items sold in the mass market; Free giftwrapping service; Use of mobile fixtures of...

  • What's selling: Atlanta. Alexander, Martha // Playthings;Oct96, Vol. 94 Issue 10, p20 

    Focuses on toy products that garnered the best sales in retail stores in Atlanta, Georgia as of October 1996. Includes Mattel products from Disney's `Hunchback of Notre Dame'; Tiger Electronics' Fright Light; Barbie products including the Sparkle Beach Barbie; Mattel's Polly Packets.

  • What's selling: Chicago. Rakstis, Ted // Playthings;Oct96, Vol. 94 Issue 10, p20 

    Reports on retail developments in the toy industry in Chicago, Illinois as of October 1996. Includes news on Playmates' toy licensing deal for the film `Space Jam'; Best sellers among chain dealers; Demand for Ty's Beanie Babies at independent outlets; Interest generated by Playmobil's Fantasy...

  • What's selling: Dallas. Johnson, Reid // Playthings;Oct96, Vol. 94 Issue 10, p21 

    Focuses on hot sellers for Dallas, Texas' toy industry as of October 1996. Includes Disney's `The Hunchback of Notre Dame' merchandise; Sky Dancers products; Mattel's Hot Wheels line including its Force Stunt set.

  • What's selling: San Francisco. Wanderer, Robert // Playthings;Oct96, Vol. 94 Issue 10, p22 

    Highlights trends in the toy retail trade in San Francisco, California as of October 1996. Includes news on change in emphasis in toy retailing to backpacks and lunch boxes; Resurgence of Lego products; Popularity of party favors.

  • What's selling: Twin Cities. Clepper, Irene // Playthings;Oct96, Vol. 94 Issue 10, p22 

    Presents some of the more popular toy products in the Minneapolis Metropolitan Area's retail industry as of October 1996. Includes Beanie Babies bean bag animal collection; Various versions of Koosh; Little Tikes Creativer Art Starter.

  • What's selling: Boston. Roberts, Irving // Playthings;Oct96, Vol. 94 Issue 10, p23 

    Focuses on developments in the toy retail industry in Boston, Massachusetts as of October 1996. Includes news on the sales activity for dealers; Cash position of toy stores; Popularity of Kenner's Nerf; Goosebumps products' continued sales.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics