TITLE

The Confusing Marketplace

AUTHOR(S)
Holliday, Tom
PUB. DATE
December 2003
SOURCE
Nonwovens Industry;Dec2003, Vol. 34 Issue 12, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Each year, most nonwovens manufacturers in the U.S., revise their five-year business plans. They try to determine what kind of equipment they should install or modify and if they should change the properties of the fibers they are using. They try to determine the more profitable market areas and if additional sales people should be hired. In the past, these decisions have been made with confidence because of the information and knowledge of the companies' internal and external environments. This article argues that, as of 2003, this attempt to form a viable five-year business plan could not work for all. Politics, technology, transportation, communications and education has increased the speed of change and compounded its impact on the markets.
ACCESSION #
12176137

 

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