TITLE

Consumers Respond To Dtc Advertising; Requests For Brands Increase

AUTHOR(S)
ROLLER, KIM
PUB. DATE
October 1998
SOURCE
Drug Store News;10/19/98, Vol. 20 Issue 17, pCP4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the results of consumer attitude surveys on direct-to-consumer advertising in the United States. Consumer acceptance of the advertising concept; Increase in the number of patients requesting prescription drugs by brand name.
ACCESSION #
1216389

 

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