TITLE

MGM Cuts into Super Bowl

AUTHOR(S)
Wasserman, Todd
PUB. DATE
January 2004
SOURCE
Brandweek;1/26/2004, Vol. 45 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the promotional campaign done by MGM for the film "BarberShop 2: Back in Business." Decision of the company not to advertise the film during the Super Bowl game; Partnership made by MGM with Johnson Products' Ultra Sheen for a promotion trip to the movie's premiere.
ACCESSION #
12150555

 

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