TITLE

Studios blitz pigskin party

AUTHOR(S)
Bing, Jonathan; Hayes, Dade
PUB. DATE
January 2004
SOURCE
Daily Variety;1/30/2004, Vol. 282 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the expenses of motion picture producers for advertising films during the television broadcast of the Super Bowl XXXVIII football championship in the U.S. Rates for a 30-second television advertisement; Impact of the advertisements on the box-office gross of the films; Pressure on marketers on the placement of the advertisements during the game.
ACCESSION #
12147726

 

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