Studios blitz pigskin party

Bing, Jonathan; Hayes, Dade
January 2004
Daily Variety;1/30/2004, Vol. 282 Issue 24, p1
Trade Publication
Reports on the expenses of motion picture producers for advertising films during the television broadcast of the Super Bowl XXXVIII football championship in the U.S. Rates for a 30-second television advertisement; Impact of the advertisements on the box-office gross of the films; Pressure on marketers on the placement of the advertisements during the game.


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