TITLE

Miramax and Mother ink content deal

AUTHOR(S)
Stanley, T.L.
PUB. DATE
January 2004
SOURCE
Advertising Age;1/26/2004, Vol. 75 Issue 4, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the contract signed by Miramax with advertising agency Mother. Significance of the deal; Benefits of the deal on Miramax; Media buying investments of Miramax.
ACCESSION #
12146611

 

Related Articles

  • Miramax has Mother-ly bond. Mohr, Ian // Hollywood Reporter -- International Edition;1/27/2004, Vol. 382 Issue 16, p6 

    In a unique pact between a mini-major and an advertising agency, Miramax Films Corp. has brought aboard Mother — the British media firm with a new presence in New York — to offer Miramax first-look rights to any of Mother's concepts with respect to branding and media properties....

  • Whitbread assigns Hoegaarden brand initiative to Mother. Hall, Emma // Campaign;12/18/98, Issue 51, p1 

    Reports that Mother has secured a contract as creative agency for Whitbread's Hoegaarden, the Belgian white beer brand. Past project of Mother with Whitbread; Comments on Mother; Information on Hoegaarden.

  • Mother's gone all cuddly, but what would Freud say? Bashford, Suzy // Marketing (00253650);9/20/2001, p76 

    Comments on advertising agency Mother's obsession with cuddly toys in its advertisements. Agency executives' denial that the company has a fixation with little toys; Toys used in advertisements for Harvey Nichols and ITV Digital.

  • Mother boosts staff numbers by taking on six new recruits.  // Campaign;06/25/99, Issue 25, p4 

    Reports on Great Britain-based advertising agency Mother's hiring of additional employees as of June 25, 1999.

  • Mother lands ...10m HFC card task. Hall, Emma // Campaign;08/13/99, Issue 32, p1 

    Reports that advertising agency Mother has won the advertising account for HFC's launch of its mass-market credit card. Details of the advertising account.

  • Mother opens office in Argentina. Newbery, Charles // Advertising Age;10/24/2005, Vol. 76 Issue 43, p20 

    Reports that London-based creative independent advertising agency Mothers has opened an outpost called Madre in Buenos Aires, Argentina. Plan of the agency to handle projects in Latin America and the U.S. Hispanic market; Advantages and disadvantages of opening an office in the country; Plan of...

  • Miramax picks firm for lead role. Linnett, Richard // Crain's New York Business;04/24/2000, Vol. 16 Issue 17, p58 

    Reports on Miramax Films Corp.'s selection of M&C Saatchi Agency to become its advertising agency. Miramax's estimated billings; Scope of the advertising contract signed by the two companies; Miramax's work with other advertising agencies.

  • VCCP replaces Mother on Oasis ad account. Williams, Matt // Campaign;9/17/2010, Issue 37, p1 

    The article reports on the decision of beverage company Coca-Cola Co. to transfer the advertising account for its fruit juice drink brand Oasis from Mother Advertising Ltd. to VCCP without undergoing a bidding process in Great Britain.

  • As if by magic, a shop appeared in Shoreditch.  // Campaign;7/27/2007, Issue 30, p43 

    The article reports that advertising agency Mother London has opened a newsagent in Shoreditch, London, England. The venture, called Lucky's Newsagent positions the agency as purveyors of the posh newspapers. Opening of the newsagent has brought business, as a venture capitalist company and a...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics