Internet Marketing and SMEs

Downie, George
July 2003
Management Services;Jul2003, Vol. 47 Issue 7, p8
Academic Journal
This article represents the state of research into the use of the Internet for marketing purposes by small- and medium-sized enterprises (SME). The article discusses how the research was established, its design and development, and sets out the operational parameters addressed. The conceptual framework has been developed to address the research questions across a range of SME business types. The framework parameters were discussed in detail, afterwards. Notwithstanding the very limited sample frame and general nature of the research so far, it is felt that this has provided a sound grounding in the area and has presented an overall framework for establishing the efficacy of the Internet in assisting SMEs in their marketing effort.


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