High Street Retailers to focus on Store Improvements
- For success in retailing, don't miss the obvious. Fischer, Charlotte G. // Indianapolis Business Journal;12/14/98, Vol. 19 Issue 40, p21A
Presents strategies for retail management. Marketing tactics that survive despite turns in consumer tastes; Increase in diversity of age, ethnic and racial groups in the marketplace; Commitment to market research in determining location of business; Attention to changes in demographics.
- Value Creation among Europe's Top 100 Retailers. Knight, Rory; Dragun, Dmitry // European Retail Digest;Sep2001, Issue 31, p35
Discusses the trends and value positions of the top 100 retailers in Europe as of September 2001. Description of the value creation performance of the retailers; Assessment of the impact of size of the company on value creation; Background on intra sector comparisons of value creation performance.
- Pitching products guerrilla-style. Sawyer, Brandon // Oregon Business Magazine;Jul2003, Vol. 26 Issue 7, p56
Focuses on the concept of guerrilla marketing. Comparison with traditional marketing campaigns; Elements of guerrilla marketing; Effectiveness of the concept. INSET: GUERRILLA WITHOUT AN AGENCY?.
- Views. Davies, Shaun // Cabinet Maker;3/9/2007, Issue 5528, p8
The author reflects on the impact of advertisements on retailers in Great Britain. He states that providing bad advertisement is worse than no advertisement at all. He suggests that to have a good promotional material, retailers should have sustained the right products, the right marketing...
- Retailers need to jazz up stores. Lester, Sonny // Billboard;3/26/94, Vol. 106 Issue 13, p10
Opinion. Urges retailers to refocus on their jazz music segment. Injustice done to jazz recordings; Comparison of retailers with different approaches to jazz recordings; Profile on jazz buyers; Support of long-term business prospects by regular customers; Author's observation.
- Category management can work--really. Untracht, Robert J. // Progressive Grocer;May97, Vol. 76 Issue 5, p5A
Provides information about the survey conducted in 1997 to get the facts on the state of category management in groceries in United States. Methods used in gathering data; Findings of the study as analyzed by a team of Ernst and Young professionals; Conclusion about the state of category...
- Current execution lacks consumer focus. // Progressive Grocer;May97, Vol. 76 Issue 5, p6A
Provides information on the survey that exposed a central shortcoming in the category management practices implemented by grocery retailers in United States. Comments of Win Weber, president of Winston Weber and Associates regarding the focus of the retailers; Concerns of the respondents which...
- Current practices hinder potential benefits. // Progressive Grocer;May97, Vol. 76 Issue 5, p8A
Provides information on the survey wherein retailers are taking wide liberties with the efficient consumer response (ECR) in relation to category management. Results of the survey; Comments of Ernst and Young, an integrated professional firm serving the retail industry about the importance of...
- The roadmap to effective category management. // Progressive Grocer;May97, Vol. 76 Issue 5, p19A
Provides information about the recommended approach in category management. Three phases of the approach; Three key principles that must be sustained by grocery retailers for a successful category management; Outlines of the recommended approach and discussion of the key principles of category...