TITLE

New book turns CRM on its head

PUB. DATE
July 2003
SOURCE
Management Services;Jul2003, Vol. 47 Issue 7, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Provides information on the book "Why CRM Doesn't Work," which focuses on customer relationship management and is due for publication in Great Britain on July 10, 2003.
ACCESSION #
12145625

 

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