New book turns CRM on its head

July 2003
Management Services;Jul2003, Vol. 47 Issue 7, p3
Academic Journal
Provides information on the book "Why CRM Doesn't Work," which focuses on customer relationship management and is due for publication in Great Britain on July 10, 2003.


Related Articles

  • Who's The Boss? Newell, Frederick // CRM Magazine;May2003, Vol. 7 Issue 5, p44 

    Presents an excerpt from the book 'Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship.'

  • Why CRM doesn't work (Book). Stone, Merlin // Journal of Database Marketing & Customer Strategy Management;Sep2003, Vol. 11 Issue 1, p89 

    Reviews the book "Why CRM Doesn't Work," by Fred Newell.

  • BOOK OF THE WEEK. Stone, Merlin // Marketing (00253650);8/21/2003, p44 

    This article focuses on the book Why CRM Doesn't Work, written by Fred Newell. Newell introduces the idea of customer-managed relationships and shows how often customer relationship management (CRM) initiatives fail because the idea of customer-centricity is at odds with how many companies work....

  • New CRM Books to Read.  // Customer Interface;Mar/Apr2003, Vol. 16 Issue 2, p10 

    Features books on customer relationship management. 'Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship,' by Frederick Newell and Seth Godin; 'Microsoft CRM for Dummies,' by Joel Scott; 'The CRM Project Management Handbook: Building Realistic Expectations and Managing...

  • OVERCOMING Fear of CRM. Goldenberg, Barton J. // Operations & Fulfillment;Oct2002, Vol. 10 Issue 10, p62 

    Presents an excerpt from the book 'CRM Automation.'

  • `Customer Connections' worth wading through. Mendenhall, Robert // Advertising Age's Business Marketing;Dec97, Vol. 82 Issue 11, p38 

    Reviews the book `Customer Connections,' by Robert E. Wayland and Paul M. Cole.

  • Reading your customer's next move is easier than you think.  // Finance Week;10/8/99, p40 

    Discusses the book `Reading People: How We Reveal Ourselves in Everyday Situations and How to Work It to Your Advantage,' by Jo-Ellan Dimitrius on how to develop one's ability to read people. Connecting with your clients; Importance of people-reading skills for entrepreneurs.

  • Essential advice for keeping today's clued-up customers loyal!  // Management Services;Oct2002, Vol. 46 Issue 10, p3 

    Reports that the fully updated fourth edition of the book "Customer Care Excellence," published by the Kogan Page in August 2002, recognizes that today's consumers are sophisticated, well informed and have high expectations of the services they want to receive.

  • Public practice. Dunn, Paul // Chartered Accountants Journal;Feb2000, Vol. 79 Issue 1, p88 

    Focuses on the contents of the book `The Professional's Guide to Value Pricing,' by Ron Baker. Importance of clients to a business.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics