TITLE

Essential advice for keeping today's clued-up customers loyal!

PUB. DATE
October 2002
SOURCE
Management Services;Oct2002, Vol. 46 Issue 10, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports that the fully updated fourth edition of the book "Customer Care Excellence," published by the Kogan Page in August 2002, recognizes that today's consumers are sophisticated, well informed and have high expectations of the services they want to receive.
ACCESSION #
12145483

 

Related Articles

  • THREE OF A KIND REACHING OUT TO YOUR CUSTOMERS.  // Management Today;Feb2009, p30 

    The article reviews several books including "Customer Care Excellence," by Sarah Cook, "Delighting Your Customers," by Avril Owton, and "What the Customer Wants You to Know," by Ram Charan.

  • OVERCOMING Fear of CRM. Goldenberg, Barton J. // Operations & Fulfillment;Oct2002, Vol. 10 Issue 10, p62 

    Presents an excerpt from the book 'CRM Automation.'

  • `Customer Connections' worth wading through. Mendenhall, Robert // Advertising Age's Business Marketing;Dec97, Vol. 82 Issue 11, p38 

    Reviews the book `Customer Connections,' by Robert E. Wayland and Paul M. Cole.

  • Reading your customer's next move is easier than you think.  // Finance Week;10/8/99, p40 

    Discusses the book `Reading People: How We Reveal Ourselves in Everyday Situations and How to Work It to Your Advantage,' by Jo-Ellan Dimitrius on how to develop one's ability to read people. Connecting with your clients; Importance of people-reading skills for entrepreneurs.

  • Public practice. Dunn, Paul // Chartered Accountants Journal;Feb2000, Vol. 79 Issue 1, p88 

    Focuses on the contents of the book `The Professional's Guide to Value Pricing,' by Ron Baker. Importance of clients to a business.

  • Let your clients do your selling! Knight, Anne // American Salesman;Feb1994, Vol. 39 Issue 2, p21 

    Features David Garfinkel's tape recording, `Referral Magic: 17 Ways to Let Your Clients Do Your Selling,' which discusses the importance of customer referrals in generating sales. Listener response; Availability; Pricing; Contact information.

  • How to delight customers and win their loyalty. Heil, Gary M. // CMA Magazine;May95, Vol. 69 Issue 4, p42 

    Presents suggestions on how to delight customers and win their loyalty. Excerpts from the book `Leadership and the Customer Revolution,' by Gary M. Heil; Management of opportunities to demonstrate flexibility; Building of relationships in each organizational level.

  • The Globalization of Relationship Marketing. Crosby, Lawrence A.; Johnson, Sheree L. // Marketing Management;Mar/Apr2002, Vol. 11 Issue 2, p10 

    Discusses issues in the globalization of customer relationships. Views on globalization; Considerations in globalizing customer relationships; Risks in global marketing through the Intenet.

  • BOOK OF THE WEEK. Harrison, Philip // Marketing (00253650);6/14/2001, p72 

    Features the book 'Carving Jelly: A Manager's Reference to Implementing CRM,' by Nick Siragher. Book's focus on customer relations management.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics