TITLE

National advertising campaign launches 'Headrenting'

PUB. DATE
December 2002
SOURCE
Management Services;Dec2002, Vol. 46 Issue 12, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article focuses on the one pound flat fare scheme used by the Brighton and Hove Bus Co. within its normal operating area. The principal reason for introducing the fare scheme was that of simplicity for passengers and staff. There was some implicit passenger support for this in the number of requests for the 80 pence Centerfare boundary to be extended. There were potential disadvantages to the scheme in terms of turning off short distance riders but it was hoped that the attractions of the scheme's simplicity would offset the disbenefits. Since the scheme began, the revenue started to flow in as broadly expected, meeting the three percent increase in revenue target. But other benefits began to emerge. There is a perception of quicker boarding times, better reliability and less lost mileage owing to the level of traffic congestion. Morale among staff is better as it makes driver's jobs simpler, and recruitment and retention of staff has improved although this is also due, in part, to a pay rise backed by a vigorous recruitment campaign.
ACCESSION #
12145179

 

Related Articles

  • Non-Fares Income A Source of Public Transport Finance. Williams, Simon // Logistics & Transport Focus;Jun2000, Vol. 2 Issue 5, p64 

    This article examines the development of non-fares income among international transport operators, considering the quantity and variety of activities undertaken and the factors which influence these. A survey across countries and modes reveals that although non-fares income generally constitutes...

  • Survey of Concessionary Bus Fares.  // Logistics & Transport Focus;May2002, Vol. 4 Issue 4, p5 

    Results of survey looking at the extent of reduced bus fares available to elderly and disabled people have been published by the Department for Transport, Local Government and the Regions. The survey focused on concessionary bus fare schemes for elderly and disabled people. The main objective of...

  • Communicating Effectively With the Board Room. Kurland, Orin M. // Risk Management (00355593);Apr94, Vol. 41 Issue 4, p116 

    This article examines the development of non-fares income among international transport operators, considering the quantity and variety of activities undertaken and the factors which influence these. A survey across countries and modes reveals that although non-fares income generally constitutes...

  • Service Preservers. Shields, Yvette // Bond Buyer;11/12/2003, Vol. 346 Issue 31760, p25 

    Reports that the Chicago Transit Authority board has approved a 25-cent fare increase. Budget deficit of the authority; Job cuts in the agency.

  • Duluth Public Transportation Rides to the Rescue.  // Minnesota Employment Review;Aug2010, p1 

    No abstract available.

  • $1 Tickets: Are They for Real?  // Arthur Frommer's Budget Travel (Newsweek LLC);Jul/Aug2011, Vol. 14 Issue 6, p18 

    The article reports on the one-dollar bus tickets offered by Megabus, Tripper bus, and Boltbus.

  • Read All About Them!  // Logistics & Transport Focus;May2001, Vol. 3 Issue 4, p16 

    A report on transport and logistics developments in Asia, as of 2001, is presented. The author first described the Tianjin port, which is one of the main ports serving Beijing and the north of China. The expressway link between Tianjin and Beijing is excellent. The author discovered that tolls...

  • Commons Committee Blasts DETR.  // Logistics & Transport Focus;Sep99, Vol. 1 Issue 3, p16 

    The progress made on the initiative of the local government of Wales on public transportation and integrated information is discussed. Wales was chosen as a pilot area for this new system. The country has a picture of urban and rural settlement and the added complication of two languages. If the...

  • Institute Supports SMEs.  // Logistics & Transport Focus;Sep99, Vol. 1 Issue 3, p17 

    A report on the transportation- and business logistics-related development in Asia is presented. It was found out by the author of this article that many countries place restrictions on the degree of foreign involvement in transportation companies. The domestic transport companies are run in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics