TITLE

World Class Launch: Honda and Toyota

AUTHOR(S)
Smith, Brett C.
PUB. DATE
October 1998
SOURCE
Automotive Manufacturing & Production;Oct98, Vol. 110 Issue 10, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the performance of three vehicle launches by Honda Motor Co. and Toyota Motor Corp. How each launch was conducted; How the launches were evaluated; Naming of the products which were launched; How the launches were rated.
ACCESSION #
1212464

 

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