TITLE

GM Back to Work but without a Mantra

AUTHOR(S)
Ettlie, John E.
PUB. DATE
October 1998
SOURCE
Automotive Manufacturing & Production;Oct98, Vol. 110 Issue 10, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on statements from Jack Smith, General Motors (GM) chairman, in outlining the company's plan for a successful operation. How the centralization of marketing for the divisions will affect employees; Citing of two features which were absent from the plan; Reason GM needs a mantra.
ACCESSION #
1212454

 

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