GM Back to Work but without a Mantra

Ettlie, John E.
October 1998
Automotive Manufacturing & Production;Oct98, Vol. 110 Issue 10, p20
Trade Publication
Focuses on statements from Jack Smith, General Motors (GM) chairman, in outlining the company's plan for a successful operation. How the centralization of marketing for the divisions will affect employees; Citing of two features which were absent from the plan; Reason GM needs a mantra.


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