TITLE

Seminar Marketing: Beyond the Basics

AUTHOR(S)
O'Connor, Jeanne M.
PUB. DATE
October 1998
SOURCE
Journal of Financial Planning;Oct98, Vol. 11 Issue 5, p92
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents information on seminars, with reference to their use as marketing tools. Categories of seminars; In-depth look at the categories; Benefits of seminar marketing; Importance of selecting a style of seminar that suits the individual. INSETS: Seminar Marketing: 10 Do's;Seminar Marketing: 10 Don'ts.
ACCESSION #
1212388

 

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