Clothes call

January 2004
Marketing Management;Jan/Feb2004, Vol. 13 Issue 1, p6
This article presents the results of a survey on logo apparel, conducted among marketing executives for "Promo" and "Wearable Business" magazines and released as of January 2004. 81% of the respondents said that they use or buy logo apparel and two-thirds said that they expect their logo apparel expenditures to rise or stay at least the same for the next 12 months. Respondents listed a variety of reasons for using the apparel: (1) casual dress/office wear, (2) gifts/incentives to clients, (3) promotional events/campaigns/tours, (4) premiums/giveaways, (5) gifts/incentives to employees and (6) trade shows. About 30% said that they received logo apparel at company events.


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