Too much information?

Abu-Shalback Zid, Linda
January 2004
Marketing Management;Jan/Feb2004, Vol. 13 Issue 1, p4
A survey released by RR Donnelley Financial's direct marketing group as of January 2004 shows that consumers are growing increasingly concerned about their privacy. Around 70% of the 10,000 consumers polled via Donnelley's FinSight online consumer panel say that companies have too much of consumers' personal information. Moreover, 76.4% of the respondents feel that their privacy has been compromised if a company uses the collected personal information to sell them products. Respondents were evenly split when asked if they appreciated companies recommending new products and services based on their knowledge of the consumers. The survey also found that consumers between ages 18 and 24 were far less likely to be concerned about privacy. Furthermore, the survey showed that women were slightly more concerned about privacy than men.


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