Lost in America

Abu-Shalback Zid, Linda
January 2004
Marketing Management;Jan/Feb2004, Vol. 13 Issue 1, p4
A recent report from NPD Group's 18th Annual Eating Patterns in America as of January 2004 showed that Americans are losing weight and eating healthier for the first time in six years. The group tracked the Body Mass Index of adults and found that more than half of the population is overweight. This is a decline in population of overweight adults in comparison with the results in 2002. The study also found that Americans are more health-conscious than in the past. About 35% of the respondents say they carefully plan their meals to be nutritious. There is an increase in the population of adults exercising strenuously at least once a week in comparison with results in 2002. The report also shows that there is growth in the number of respondents who frequently check food labels in an effort to avoid harmful substances. The NPD Group classifies households in five groups based on the household's overall eating habits. NPD tracked a decline in diet oriented household segment and an increase in the meat and potato group. During the last seven years the number of naturalist households started to rise. Naturalists are classified as households that tend to eat healthier foods.


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