LATENIGHT LIGHTS UP 'Letterman' ratings climb but still trail 'Leno'

McClintock, Pamela; Oei, Lily
January 2004
Daily Variety;1/26/2004, Vol. 282 Issue 20, p8
Trade Publication
Reports on the ratings of various talk shows in the U.S. as of January 2004. Increase in the rating of "The Late Show With David Letterman" on Columbia Broadcasting System Inc. in all categories; Estimates on the number of audience generated by the program "The Tonight Show With Jay Leno" on National Broadcasting Co. Inc.; Popularity of the program "The View" on American Broadcasting Co. among women.


Related Articles

  • Dave sweeps to key demo win; Fox claims kids. Lowry, Brian // Variety;3/4/96, Vol. 362 Issue 5, p64 

    Reports that CBS `Late Show With David Letterman recorded higher ratings than `The Tonight Show With Jay Leno for the February 1996 sweeps. Information on Nielsen daytime and fringe results for the February 19-25 week.

  • NBC survives Eye's gamer dayparts boost. Bernstein, Paula // Daily Variety;09/01/2000, Vol. 268 Issue 65, p4 

    Reports on the ratings of television programs in the United States, for the week ending September 1, 2000. Rating gains garnered by the television program 'The Late Show With David Letterman'; Comparison with the rating of 'The Tonight Show With Jay Leno'; Impact of the finale of the show...

  • NBC'S LENO WINS SWEEPS. Bernstein, Paula // Daily Variety;03/10/2000, Vol. 267 Issue 5, p39 

    Focuses on the television ratings of NBC's television show `Tonight Show With Jay Leno' for the month of February 2000. Top show for the period; Publicity devoted to David Letterman's part-time return to latenight; Increase in the viewers of CBS' `Late Show With David Letterman.'

  • IT'S BUENO FOR LENO. Kissell, Rick // Daily Variety;8/13/2010, Vol. 308 Issue 29, p4 

    The article reports on the television (TV) program rating advantage made by "Tonight Show With Jay Leno" against "Late Show With David Letterman" which gave the latter a 41% of margin or 1.29 million to 914,000 TV program viewers with 18 to 49 years old.

  • Jay closes ratings gap on Dave. Schmuckler, Eric; Heuton, Cheryl // Adweek Western Edition;11/14/94, Vol. 44 Issue 46, p10 

    Reports on the narrowing of the ratings gap between NBC's `Tonight Show,' hosted by Jay Leno, and CBS' `Late Show with David Letterman,' both late-night television programs. `Tonight' bandleader Brandon Marsalis' decision to take a leave of absence from the show; Ratings gain made by Leno's show.

  • `Late Show' manages to keep `Tonight' at bay. de Moraes, Lisa // Hollywood Reporter;6/16/95, Vol. 337 Issue 36, p79 

    Reports that CBS' `Late Show With David Letterman' edged NBC's `The Tonight Show With Jay Leno' in latenight viewing for the week ending June 11, 1995. Ratings of other television programs.

  • It's Jay, Ted, then Dave in network ratings race. Rice, Lynette // Broadcasting & Cable;08/04/97, Vol. 127 Issue 32, p24 

    Focuses on the late-night talk show ratings competition among television networks. Billboard promoting `The Tonight Show With Jay Leno' as the number-one show in late night; Statement on the billboard for `The Late Show With David Letterman'; Likely fragmentation of the premium audience with...

  • 'Leno' holds latenight lead. Kissell, Rick // Daily Variety;10/4/2002, Vol. 276 Issue 88, p21 

    Reports on the higher rating of the talk show 'Tonight Show With Jay Leno' over 'Late Show With David Letterman.' Nielsen estimates for the week of September 23, 2002; Audience numbers for Leno's NBC program and Letterman's CBS show; Audience's demographic patterns.

  • `Tonight Show' takes households and key demos. Flint, Joe // Variety;7/29/96, Vol. 363 Issue 12, p29 

    Reports on television program ratings in the United States as of July 29, 1996. `Tonight Show With Jay Leno' program's win against `Late Show With David Letterman'; Demonstration race results.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics