TITLE

THE RACE TO RETAIL: Sodexho's brand portfolio hits the 300 mark

AUTHOR(S)
Weisberg, Karen
PUB. DATE
January 2004
SOURCE
FoodService Director;1/15/2004, Vol. 17 Issue 1, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of the portfolio of signature brands of Sodexho. Details of the brand portfolio; Background of the establishment of the signature brands; Growth in sales of the brands; Information on establishing a brand personality.
ACCESSION #
12102937

 

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