THE RACE TO RETAIL: Sodexho's brand portfolio hits the 300 mark

Weisberg, Karen
January 2004
FoodService Director;1/15/2004, Vol. 17 Issue 1, p19
Trade Publication
Focuses on the success of the portfolio of signature brands of Sodexho. Details of the brand portfolio; Background of the establishment of the signature brands; Growth in sales of the brands; Information on establishing a brand personality.


Related Articles

  • The Cure tries to instil personality into Argos brand. Balmond, Sarah // Design Week;2/2/2006, Vol. 21 Issue 5, p4 

    The article reports that catalog retailer Argos Retail Group has undertaken a host of strategic design-led projects in London, England. The initiative is hoped to evolve the overall look of its multi-channel offering as the retailer seeks to inject more personality into the brand. Hull-based...

  • SWOT Analysis.  // Del Monte Foods Company SWOT Analysis;Dec2005, p5 

    This article analyzes Del Monte Foods' strengths, weaknesses, opportunities and threats. Del Monte's strengths include dominant market position, strong liquidity position and a portfolio of strong brands. While its weaknesses include customer concentration, sluggish customer product growth,...

  • What really makes a good ad slogan? Williams, Matt // Campaign (UK);9/11/2009, Issue 36, p11 

    The article focuses on the factors that make an advertising slogan appealing. It notes that majority of the effective and best slogans are stated in a declarative way and that brands simply prefer statements that are obvious and tells directly about their products. It points out ways for brands...

  • Continuous sales (price) promotion destroys brands: Yes. Phillips, W. E. // Marketing News;1/16/89, Vol. 23 Issue 2, p4 

    The article asserts that price promotion can affect brands. It states the factors that contribute to the long-term health of brands. It cites that improper use of promotional tools may create implications for branding. It emphasizes that continuous promotion and price reduction may destroy...

  • SHARING EQUITY: THREE STEPS TO POWERFUL PROMOTIONAL DESIGN. Labot, Meghan // Brand Packaging;Sep2014, Vol. 18 Issue 7, p42 

    The article discusses the best practices for brand owners embarking on a promotional packaging initiative. Topics covered include the benefits of a simple visual strategy, leveraging shared equities to ensure that brands benefit from promotional partnerships, and the power of an iconic design....

  • Oishi's smell of money TVC knocks Unif green tea off chart. White, Amy // Media: Asia's Media & Marketing Newspaper;3/25/2005, p19 

    The article reports on Green tea brand Oishi. Oishi was propelled to the number one spot with a TVC for a promotional contest aimed at increasing sales. The 'Thunder bolt' campaign was developed by Y&R Thailand. The lure of a million baht has knocked Unif Green Tea off the Adwatch chart, with...

  • Wal-Mart Soft Drinks Add Some Needed Pop. Facenda, Vanessa L. // Brandweek;10/22/2007, Vol. 48 Issue 38, p10 

    The article discusses how retailer Wal-Mart ordered a portfolio overhaul of its private label carbonated beverages Sam's Choice. The aim of the portfolio overhaul was to make the soda's packaging not look like a generic store brand, and make it look more like a national brand. The article...

  • NAME THAT BRAND.  // Marketing (00253650);10/26/2005, p88 

    This article invites readers of the periodical "Marketing," to identify the name of a brand. It provides clues for the identification of this brand. This brand, which dates back to 1814, is said to be named after a Norfolk flour miller who created the product by mixing various seeds together. In...

  • There are no global brands…. Hiscock, Jennifer // Marketing (00253650);11/21/2002, p24 

    Cites a global bi-annual qualitative study conducted by Research International Observer on the concept of global brand. Influence of negative behavior by brands on consumers; Comparison of local and global brands; Role of politics in consumption of brands.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics