'Once Upon a Time' on DVD; Retailers Take Advantage of Tie-Ins

Wolf, Jessica
January 2004
Video Store Magazine;1/25/2004, Vol. 26 Issue 4, p6
Trade Publication
Reports the special promotion of video retailers as part of the release of the DVD version of "Once Upon a Time in Mexico." Packages launched for the film's trilogy; Cost of the package; Bargains offered to shoppers.


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