TITLE

Email marketing on the rise despite spam threat

AUTHOR(S)
Adegoke, Yinka
PUB. DATE
September 2003
SOURCE
New Media Age;9/18/2003, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growth of e-mail marketing in Great Britain despite the threat of spam, according to Doubleclick. Percentage increase in e-mail opening rates; Revenue-per-e-mail delivered in second quarter of 2003.
ACCESSION #
12092957

 

Related Articles

  • Isn't That Silly? Lewis, Herschell Gordon // Direct;5/15/2003, Vol. 15 Issue 7, p62 

    Criticizes how America Online blocks spam messages. Debate about how legitimate messages defeat or bypass spam filters; Impact of anti-spam laws on e-mails; Legal implications.

  • Spam—Business is Booming. Mader, Carolyn // Windows IT Pro;Sep2004, Vol. 10 Issue 10, p43 

    Focuses on the profitability of spamming. Cost of setting up a spam business.

  • Take a Number, Please. Yager, Tom // InfoWorld;5/3/2004, Vol. 26 Issue 18, p58 

    This article presents the opinion of the author on unsolicited electronic mails. I respect the great thinkers devising anti-spam solutions based on intelligent protocols and brilliant mathematics. I also believe that although this research will improve security for those who choose to apply...

  • Spam: annoying but effective. Elkin, Tobi // Advertising Age;9/22/2003, Vol. 74 Issue 38, p40 

    The article points out that spam or bulk e-mail marketing appears to work despite criticisms from consumers and spam-control legislation in the United States. The Radicati Group predicts that 4.9 million spam e-mails will be sent in 2003. A survey of 2,327 marketers showed that e-mail marketing...

  • Firms need stronger strategies to slam spam. Boomer, L. Gary // Accounting Today;7/26/2004, Vol. 18 Issue 13, p24 

    Reports on the factors to consider by accounting firms in preventing spam. Cost of spam; Enactment of anti-spam legislation by federal and state governments; Responsibilities of e-mail administrators.

  • DMA releases report on global spam laws.  // B to B;8/11/2003, Vol. 88 Issue 9, p6 

    Direct Marketing Association has released a summary of international spam laws in 41 countries as well as the European Union. The report, which describes each country's e-mail laws for online direct marketers, as well as opt-in and opt-out practices, was created to help members comply with...

  • Spam's not cheap when you consider all the hidden costs. Davies, Russell // Campaign;1/30/2009, Issue 4, p14 

    In this article the author discusses the hidden cost of significance of spam or unsolicited electronic mail messages. As he offers the reason behind the costly process involved in spams, he also provides its disadvantages. He then explains the relevance of spam to advertising, including how...

  • Limiting spam requires immediate action.  // Business Journal Serving Fresno & the Central San Joaquin Valley;9/20/2002, Issue 322984, p24 

    Editorial. Discusses the need to control spam in the U.S. Use of spam as a direct marketing tool; Petition by the Telecommunications Research and Action Center for the Federal Trade Commission to prohibit deceptive subject lines or vague representations about the sender; Anti-spam legislation...

  • Green Eggs & Spam. Agee, Tom // NZ Marketing Magazine;Aug2002, Vol. 21 Issue 7, p46 

    Comments on spam or unsolicited commercial e-mail messages sent to large number of addresses. Views on the use of spam in marketing; Description and types of spam usually received; Advice regarding Internet marketing.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics