Where You Can't Disguise Selling Success

Danailova, Hilary
January 2017
Souvenirs, Gifts, & Novelties;Jan2017, Vol. 56 Issue 1, p44
The article discusses costume trends that costume and party stores in the U.S. have been reporting selling success in 2017. Topics covered include the strong demand for superheroes, Star Wars and classic princess and witch costumes, requests for adult costumes featuring styles from 1920s, 1970s and 1980s, and how retailers accommodate these pop culture fads.


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