Revised Strategy Boosts Scholastic's School Book Club, Fair Businesses

January 2004
Book Publishing Report;1/26/2004, Vol. 29 Issue 3, p5
Trade Publication
Reports that New York-based Scholastic Inc.'s efforts to revitalize its school book club and fair businesses after a slump in spring 2003 have begun to pay off in 2004. Increase in club revenues in the second quarter of fiscal 2004, ended November 30, 2003; Increase in book fair revenues for the same period; Increase in profits and margins of both groups in the quarter.


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