TITLE

Thomson Trains Profs, Students To Use Textbooks, Ancillary Materials

PUB. DATE
January 2004
SOURCE
Educational Marketer;1/26/2004, Vol. 35 Issue 3, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Thomson Learning Corp. in Stamford, Connecticut's launched of First Class In-Service program for its college textbooks. Objectives of the in-service program; Director of academic reseller management for Thomson Learning, Stephen Hochheiser's explanation on the program design; Trends in the educational publishing industry in the United States.
ACCESSION #
12061555

 

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